A Jordan Peterson net worth assessment, including how he got incredibly rich, and what you can learn from his wealth journey and experience.
About Jordan Peterson – Who Is He?
Jordan Bernt Peterson is a Canadian psychologist, professor, and public intellectual, who has gained significant popularity and wealth through various channels. He is one of the richest online creators in the world, along with the likes of Joe Rogan.
The eldest of three children, Peterson was born on June 12, 1962, in Edmonton, Alberta, to Walter Peterson, a schoolteacher, and Beverley Peterson, a librarian, and grew up in a mildly Christian household.
Peterson obtained a Bachelor of Arts degree in psychology from the University of Alberta in 1984 and a Ph.D. in clinical psychology at McGill University in Montreal, Quebec in 1991.
After completing his Ph.D., Peterson worked as a postdoctoral fellow at McGill University’s Douglas Hospital and later became an assistant professor of psychology at Harvard University. He eventually returned to Canada to serve as a professor of psychology at the University of Toronto.
Throughout his early academic career, Peterson conducted research and taught courses on topics such as personality and the psychology of religion. His academic work and clinical experience contributed to his understanding of human behavior and shaped his perspectives on society and culture.
It was in the later stages of his career that Peterson gained widespread attention and recognition for his views on political correctness, free speech, and gender-related issues.
Peterson’s rise to prominence came after he publicly criticized the Canadian government’s Bill C-16, leading to debates and controversies that propelled him into the public eye.
| Full Name | Jordan Bernt Peterson |
| Born | June 12, 1962 – Edmonton, Alberta, Canada |
| Source of Wealth | Psychologist, author, content creator, entrepreneur |
| Net Worth | $50 to $150 million |
Jordan Peterson Net Worth
Jordan Peterson’s net worth is over $50 million, according to our estimates, and has grown rapidly in recent years, so much so that he may be worth over $100 million.
Peterson revealed in 2019 that he was earning $80,000 per month from his Patreon account, approximately $200,000 per month from his consulting and clinical practice, and approximately $120,000 in royalties from his books,
Additionally, he earned $35,000 to $50,000 per evening for his tours and had other smaller sources of income.
With millions of subscribers on social media, particularly YouTube, we can’t discount the tens of thousands of dollars he possibly made from advertisements and sponsorships.
Taken together, Peterson was making at least $500,000 per month from his various sources of income in 2019, which equates to over $6 million each year.
Considering that his popularity has grown immensely since then and that he has been able to capitalize on his powerful personal brand, it’s likely that his annual earning and overall net worth has grown exponentially year over year.
His sources of income now also include a popular podcast; a lucrative, multi-year partnership with Daily Wire; a ‘Self-Authoring’ program; a personality assessment course; merchandise sales; an essay writing app; and other ventures.
As of 2023, it’s highly probable that Jordan Peterson currently makes over $10 million to $20 million per year from his various businesses and projects, and even this might be an understatement of his actual earnings.
Adding together his earnings since getting into the public eye in 2017, as well as possible side investments he may have, we place Peterson’s net worth between the $50 million to $150 million range.
How Did Jordan Peterson Become Rich?
It’s essential to recognize that financial success is influenced by various factors beyond one’s control, including timing, market demand, and a range of personal circumstances.
While Jordan Peterson’s success story provides insights into strategies that contributed to his financial prosperity, it is crucial to adapt these lessons to your own context and goals.
His rise to prominence and financial success can be attributed to several key factors:
Academic Career
Peterson began his career in academia, earning a Ph.D. in clinical psychology from McGill University. He pursued an academic path and taught at several universities, including Harvard University and the University of Toronto.
His expertise in psychology and his thought-provoking lectures garnered attention, establishing him as an influential figure in the field.
Lesson
Developing expertise in a specific domain, such as academia or a professional field, can lay the foundation for professional success. Invest time and effort to acquire knowledge and skills to open doors to opportunities for advancement and recognition.
Controversial Ideas and Public Speaking
Peterson gained widespread recognition through his outspoken stance on various topics, including political correctness, free speech, gender issues, and cultural Marxism.
His public speaking engagements, interviews, and lectures became popular due to his ability to articulate his ideas clearly and engage with audiences effectively.
Lesson
Expressing unique and thought-provoking ideas can capture attention and attract a following. You must develop strong communication and presentation skills to convey ideas and engage with others, whether through public speaking, writing, or other forms of communication.
Best-Selling Book
In 2018, Peterson published his book “12 Rules for Life: An Antidote to Chaos.” The book became an international bestseller, selling millions of copies worldwide.
It offers practical advice on personal development, responsibility, and meaning, resonating with a wide audience seeking guidance in an increasingly complex world.
Lesson
Creating valuable and impactful content can lead to commercial success. Consider developing and sharing insights, ideas, or expertise through books, articles, or other forms of media to attract a dedicated audience and generate financial returns.
Online Presence and YouTube
Peterson utilized online platforms, particularly YouTube, to reach a broader audience. He uploaded videos of his lectures, interviews, and discussions, which gained significant traction and amassed millions of views.
His online presence played a crucial role in expanding his reach and engaging with a global audience.
Lesson
Leveraging digital platforms can amplify your reach and impact. Consider establishing an online presence through platforms like YouTube, social media, or podcasts to connect with a wider audience and share your message effectively.
Patreon and Crowdfunding
Peterson leveraged the popularity of his online presence to generate income through crowdfunding platforms. He created a Patreon account, where supporters could contribute financially to support his work and access exclusive content.
This direct support from his audience allowed him to continue producing content and pursuing his intellectual pursuits.
Lesson
Engaging with your audience and building a community of supporters can provide alternative avenues for financial support. Crowdfunding platforms and subscription-based models can help sustain your work and provide a direct connection with your supporters.
Public Speaking Engagements
Peterson’s popularity and demand as a public speaker led to invitations to speak at conferences, events, and universities worldwide.
These speaking engagements provided additional sources of income, with honorariums and ticket sales contributing to his financial success.
Lesson
Capitalizing on speaking engagements and events can be a lucrative source of income. Building a reputation and network within your industry or area of expertise can lead to invitations to speak at conferences, seminars, or corporate events, providing opportunities for additional income.
Merchandise and Licensing
Peterson expanded his brand by offering merchandise such as books, clothing, and other branded items. The popularity of his ideas and personal brand allowed him to create a market for merchandise and licensing agreements, generating additional revenue streams.
Lesson
Building a recognizable personal brand can create opportunities for merchandise sales and licensing agreements. Identify ways to monetize your brand and capitalize on its popularity to diversify your income sources.
Jordan Peterson Wealth Lessons
Here is a quick summary of the wealth lessons from his experiences:
- Develop expertise: Invest in building knowledge and skills within your chosen field. Becoming an expert in a specific domain can create opportunities for professional advancement and recognition.
- Hone communication skills: Peterson’s ability to effectively communicate complex ideas in a relatable manner has been instrumental in his success. Developing strong communication skills, whether through speaking or writing, can help you engage and connect with others, amplifying your message and influence.
- Express unique ideas: Develop and share thought-provoking ideas that resonate with others. The ability to articulate your ideas effectively can capture attention and attract a dedicated following.
- Embrace digital platforms: Leverage online platforms to expand your reach and engage with a broader audience. Utilize platforms like YouTube, social media, or podcasts to share your content and connect with like-minded individuals.
- Create valuable content: Develop valuable and impactful content that addresses the needs and interests of your target audience. Books, articles, videos, or other media can provide a means to share your insights and expertise, leading to financial returns.
- Build a community: Cultivate a dedicated community of supporters or followers who resonate with your ideas. Engaging with your audience and building a relationship with them can lead to alternative sources of financial support, such as crowdfunding or subscriptions.
- Capitalize on speaking engagements: Identify opportunities to speak at conferences, events, or seminars related to your expertise. Speaking engagements can provide additional income and raise your profile within your industry.
- Diversify income sources: Explore opportunities to diversify your income through merchandise sales, licensing agreements, or other related ventures. Building a recognizable personal brand can open doors for additional revenue streams.
Jordan Peterson Money Quotes
Here are some of the best Jordan Peterson quotes on wealth and success:
“Compare yourself to who you were yesterday, not to who someone else is today.”
“Work as hard as you possibly can on at least one thing and see what happens.”
“Set your house in perfect order before you criticize the world.”
“You’re going to pay a price for every bloody thing you do and everything you don’t do. You don’t get to choose to not pay a price. You get to choose which poison you’re going to take. That’s it.”
Conclusion
Jordan Peterson has a net worth between $50 million and $150 million and deserves all the success he has earned. Whether you’re a man or woman, young or old, you can learn something from his worldview and approach to life, not just regarding financial wealth but also personal fulfillment.
Ultimately, though, financial success is highly individual, and each person’s path will likely differ based on their circumstances and goals.
It’s important to adapt the lessons presented in this article to your own context, talents, and aspirations, while also considering other factors that contribute to personal fulfillment and well-being beyond financial wealth.
What do you think about our Jordan Peterson net worth assessment? What Jordan Peterson wealth lessons have you been applying in your endeavors, and which ones are you looking to incorporate?
